About me
Hello, I’m John Carlo Lockmer
Marketing Executive
John Lockmer is an accomplished marketing executive, digital strategist, and award-winning filmmaker. He has successfully managed Fortune 500 accounts, earning recognition for his innovative work in 2023 and winning innovation awards for both print and video. His insights in marketing technology have been quoted in reputable publications like Digiday, Adexchanger, and eMarketer, showcasing his industry expertise. John's creative approach and strategic thinking have made him a standout in the ever-changing digital marketing category, and he has a track record of delivering exceptional results.
Email - jlockmer@gmail.com
City Los Angeles, CA
Phone - (+1) 714 623 0387
john@lockmanproductions.com
What Do I Do?
My Incredible Services
John Lockmer is a creative powerhouse offering a full spectrum of services to elevate your brand. From captivating video production that tells your story with cinematic flair to strategic martech procurement that unlocks new possibilities, we're here to fuel your success. Strategy and expertise transforms your vision into actionable plans while our graphic design team crafts visually stunning assets that leave a lasting impact.
View All ServicesMartech Magic
Unlock Your Potential with Strategic Martech Procurement. From cutting-edge tools to innovative platforms, I will find the perfect marketing tech solutions to fuel your success with full transparency.
Strategic Brilliance
Transform Your Vision into Marketing Strategy. With over a decade of strategic practice for Fortune 500 brands, I will craft tailor-made plans to amplify your brand, drive growth, and show you the why and how of hitting your goals.
Cinematic Storytelling
Elevate Your Brand with Expert Video Production. As an award-winning Producer, writer and director, I can bring your story to life, creating captivating videos that engage and inspire.
Artistic Ingenuity
Stunning Graphic Design for Impactful Branding. John's creative flair delivers visually striking designs that leave a lasting impression on your audience.
What Do I Do?
Education and Experiences
My Experience
Director of Integrated Marketing
Union Rescue Mission
Oversaw a yearly marketing budget of 2M, ensuring efficiency and consistency across various channels, securing 2 innovation awards for Print and Video. Achieved the highest cash donation revenue in the company's history.
Media Director
Dumont Project
Led six digital advertising assessments for Fortune 500 brands. Pioneered data-centric programmatic advertising strategies for GNC, AARP, Tile, and Wilson. Collaborated across brand teams to unify messaging across diverse channels by standardizing data nomenclature. Additionally, successfully launched GNC's Slimvance product with a positive ROI within just two months of its launch.
Head of Ad Operations and Programmatic
Direct Partners/RAPP – Omnicom DAS
Successfully managed the launch of WWE Network, a groundbreaking 24/7 OTT streaming network. I implemented an omnichannel approach covering TV, OOH, Print, High-Impact Display, Programmatic Display, Social, Search, Connected Devices, and eCRM. I also played a key role in devising the launch strategy for HBO-NOW APP in collaboration with a sister agency. Clients, included AAA, Visa Cybersource, Rackspace, Tibco, and Vizio. I utilized multiple data sources such as DFA, AdWords, BidManager, the Trade Desk, Google Analytics, Visual IQ, among others.
My Education
MBA - Executive Leadership
CVU
My MBA in Executive Leadership is equipped me with the skills to lead effectively in diverse settings. I have gained expertise in fundraising, grant writing, and executive leadership and board development, preparing me to excel in leadership roles within nonprofit and for-profit organizations, and beyond.
BA - Graphic Design
CSULB
A graphic design degree sharpened my creativity, honed my technical skills, and opened diverse career opportunities.
Business Administration
Fullerton College
An AA in Business Administration gave me foundational knowledge, enhances critical thinking, and opens diverse career paths.
Skills
Strategic marketing leader with expertise in omnichannel, digital media, and team building
Download My Resume
'Life can only be understood backwards but it must be lived forwards.' Soren Kierkegaard
Testimonials
What people I've worked with say about me
Rev. Andy Bales
Former CEO of Union Rescue Mission
John is an extremely bright, creative force in marketing, videography, technology and more. Thank you, John, for your many years serving alongside of me at Union Rescue Mission in Los Angeles.
Russel Wohlwerth
Partner Roth Ryan Hayes/Consultant at Alchemists
John is my go-to guy for programmatic media. He has taught me a lot and been a great advisor. He know this space well.
Lee Kovel
CCO - Founder Kovel/Fuller
John is an excellent digital marketer. At KF, he was a key player and contributor to many of our clients. His approach was always effective, sometimes unconventional, and incredibly thoughtful. John's personal skills made him a pleasure to work with for clients and agency personnel alike. I strongly recommend John for any digital challenge no matter how daunting. He's amazing.
Jim Reilly
Sr. Executive
To say John is one of those people who "thinks outside the box" would imply that he even knows a box exists. John is one of the most enthusiastic people I've ever worked with and he thrives on creating new ways to approach existing challenges. He is creative and applies his skills to the important stuff. So if you're looking for a creative problem solver to prop-up your digital space, John is worth a second look.
English